Best Market Research Analyst programs in Texas, ranked by enrollment
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
67 schools in Texas run programs that feed this job, graduating 7,780 people a year. The job pays a median of $72,520 in Texas across about 63,350 jobs (BLS OEWS May 2025).
Fields of study in Texas that lead to this job
Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.
12 programs in Texas that lead to this job
Ranked by graduates per year in Texas (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Texas page.
| # | Program | Graduates / yr | Share of pipeline | Schools | Grad earnings (1 yr) | Median debt |
|---|---|---|---|---|---|---|
| 1 | CIP 52.1401In Texas → | 4,613 | 59.3% | 62 | $44,670 | $24,250 |
| 2 | CIP 30.7102In Texas → | 2,788 | 35.8% | 20 | — | — |
| 3 | CIP 52.1403In Texas → | 93 | 1.2% | 1 | $44,670 | $24,250 |
| 4 | CIP 52.1404In Texas → | 84 | 1.1% | 3 | $44,670 | $24,250 |
| 5 | Special Products Marketing Operationsmain feeder CIP 52.1909In Texas → | 62 | 0.8% | 1 | $35,157 | $26,750 |
| 6 | CIP 19.0905In Texas → | 46 | 0.6% | 1 | $36,635 | $24,750 |
| 7 | CIP 52.1402In Texas → | 34 | 0.4% | 3 | $44,670 | $24,250 |
| 8 | CIP 45.0602In Texas → | 25 | 0.3% | 3 | $51,725 | $22,907 |
| 9 | CIP 52.1905In Texas → | 20 | 0.3% | 2 | $35,157 | $26,750 |
| 10 | CIP 19.0203In Texas → | 9 | 0.1% | 2 | $40,949 | $23,344 |
| 11 | CIP 52.1499In Texas → | 5 | 0.1% | 2 | $44,670 | $24,250 |
| 12 | Apparel and Accessories Marketing Operationsmain feeder CIP 52.1904In Texas → | 1 | 0.0% | 1 | $35,157 | $26,750 |
Top 25 schools in Texas
Ranked by graduates per year into this job. Graduate earnings are reported for 35 of the 67 schools in this state.
| # | School | Graduates / yr | Top feeder program | Grad earnings (1 yr) | Grad rate | Net price | Acceptance |
|---|---|---|---|---|---|---|---|
| 1 | The University of Texas at Dallas Richardson, TX Public · 2 feeder programs | 1,298 | Business Analytics | — | 76% | — | 65% |
| 2 | University of North Texas Denton, TX Public · 2 feeder programs | 694 | Business Analytics | — | 61% | — | 72% |
| 3 | University of Houston Houston, TX Public · 4 feeder programs | 470 | Marketing/Marketing Management, General | $46,927 | 65% | — | 74% |
| 4 | The University of Texas at Arlington Arlington, TX Public · 3 feeder programs | 420 | Marketing/Marketing Management, General | $43,406 | 54% | — | 80% |
| 5 | The University of Texas at Austin Austin, TX Public · 2 feeder programs | 419 | Business Analytics | — | 89% | — | 27% |
| 6 | Texas Tech University Lubbock, TX Public · 3 feeder programs | 390 | Marketing/Marketing Management, General | $49,773 | 69% | — | 73% |
| 7 | Texas State University San Marcos, TX Public · 2 feeder programs | 351 | Marketing/Marketing Management, General | $48,072 | 55% | — | 89% |
| 8 | The University of Texas at San Antonio San Antonio, TX Public · 2 feeder programs | 334 | Marketing/Marketing Management, General | $36,862 | 53% | — | 87% |
| 9 | East Texas A&M University Commerce, TX Public · 2 feeder programs | 308 | Business Analytics | — | 43% | — | 92% |
| 10 | Texas A&M University - College Station College Station, TX Public · 1 feeder programs | 267 | Marketing/Marketing Management, General | $51,465 | 84% | — | 57% |
| 11 | Baylor University Waco, TX Private not-for-profit · 2 feeder programs | 242 | Marketing/Marketing Management, General | $57,162 | 80% | $35,682 | 51% |
| 12 | Texas Christian University Fort Worth, TX Private not-for-profit · 2 feeder programs | 226 | Marketing/Marketing Management, General | $68,497 | 86% | $25,823 | 44% |
| 13 | The University of Texas Rio Grande Valley Edinburg, TX Public · 2 feeder programs | 183 | Marketing/Marketing Management, General | $30,173 | 51% | — | 94% |
| 14 | Dallas College Dallas, TX Public · 5 feeder programs | 136 | Special Products Marketing Operations | — | 32% | — | — |
| 15 | Laredo College Laredo, TX Public · 2 feeder programs | 127 | International Marketing | — | 30% | — | — |
| 16 | Midwestern State University Wichita Falls, TX Public · 2 feeder programs | 124 | Business Analytics | — | 43% | — | 94% |
| 17 | The University of Texas at Tyler Tyler, TX Public · 2 feeder programs | 120 | Marketing/Marketing Management, General | $46,129 | 54% | — | 94% |
| 18 | Tarleton State University Stephenville, TX Public · 1 feeder programs | 106 | Marketing/Marketing Management, General | $39,058 | 48% | — | 90% |
| 19 | University of Houston - Downtown Houston, TX Public · 1 feeder programs | 95 | Marketing/Marketing Management, General | $42,914 | 33% | — | 90% |
| 20 | Sam Houston State University Huntsville, TX Public · 2 feeder programs | 84 | Marketing/Marketing Management, General | $39,218 | 55% | — | 90% |
| 21 | Angelo State University San Angelo, TX Public · 2 feeder programs | 77 | Marketing/Marketing Management, General | $42,712 | 44% | — | 83% |
| 22 | The University of Texas at El Paso El Paso, TX Public · 1 feeder programs | 75 | Marketing/Marketing Management, General | $31,236 | 50% | — | 100% |
| 23 | Southern Methodist University Dallas, TX Private not-for-profit · 2 feeder programs | 66 | Marketing/Marketing Management, General | $50,790 | 84% | $33,246 | 63% |
| 24 | Austin Community College District Austin, TX Public · 1 feeder programs | 65 | Marketing/Marketing Management, General | — | 20% | — | — |
| 25 | The University of Texas Permian Basin Odessa, TX Public · 2 feeder programs | 64 | Marketing/Marketing Management, General | — | 40% | — | 95% |
All 67 schools in Texas
Every school in Texas with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.
| School | City | Control | Graduates / yr | Feeder programs |
|---|---|---|---|---|
| The University of Texas at Dallas | Richardson | Public | 1,298 | 2 |
| University of North Texas | Denton | Public | 694 | 2 |
| University of Houston | Houston | Public | 470 | 4 |
| The University of Texas at Arlington | Arlington | Public | 420 | 3 |
| The University of Texas at Austin | Austin | Public | 419 | 2 |
| Texas Tech University | Lubbock | Public | 390 | 3 |
| Texas State University | San Marcos | Public | 351 | 2 |
| The University of Texas at San Antonio | San Antonio | Public | 334 | 2 |
| East Texas A&M University | Commerce | Public | 308 | 2 |
| Texas A&M University - College Station | College Station | Public | 267 | 1 |
| Baylor University | Waco | Private not-for-profit | 242 | 2 |
| Texas Christian University | Fort Worth | Private not-for-profit | 226 | 2 |
| The University of Texas Rio Grande Valley | Edinburg | Public | 183 | 2 |
| Dallas College | Dallas | Public | 136 | 5 |
| Laredo College | Laredo | Public | 127 | 2 |
What market research analysts and marketing specialists earn in Texas
What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.
U.S. median $78,760. Texas pays below the national figure.
1.00× means the state has its expected share of these jobs.
Metro areas in Texas
Job outlook
Bureau of Labor Statistics Employment Projections, 2024 to 2034.
Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.
How to get in
The full skills, tools, and day-to-day breakdown lives on the national Market Research Analysts and Marketing Specialists page.
How to become a Market Research Analyst
Job zone 4 of 5 · SVP 7.0 to < 8.0- Typical entry education
- Bachelor's degree
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Top skills
The same job in other states
Where else this occupation employs the most people, and what it pays there.
Related careers in Texas
Every major mapped to this job
The official federal mapping behind the rankings above.
All 16 majors mapped to Market Research Analysts and Marketing Specialists16 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
- 19.0203Consumer Merchandising/Retailing Management
- 19.0905Apparel and Textile Marketing Management
- 30.7102Business Analytics
- 45.0602Applied Economics
- 52.1401Marketing/Marketing Management, General
- 52.1402Marketing Research
- 52.1403International Marketing
- 52.1404Digital Marketing
- 52.1499Marketing, Other
- 52.1904Apparel and Accessories Marketing Operations
- 52.1905Tourism and Travel Services Marketing Operations
- 52.1906Tourism Promotion Operations
- 52.1907Vehicle and Vehicle Parts and Accessories Marketing Operations
- 52.1908Business and Personal/Financial Services Marketing Operations
- 52.1909Special Products Marketing Operations
- 52.1910Hospitality and Recreation Marketing Operations
Common questions
Answers for people weighing market research analysts and marketing specialists programs in Texas.
What degree do you need to become a Market Research Analyst?+
Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 4,613 degrees in Texas in 2024-25, 59.3% of everyone graduating from a program that feeds this career.
Which college majors lead to becoming a Market Research Analyst?+
The NCES CIP-to-SOC crosswalk maps 12 programs to this occupation. The largest are Marketing, Data Analytics, Specialized Sales, Apparel and Textiles, plus 2 more. Together they graduate about 7,780 people a year in Texas.
How much do market research analysts and marketing specialists earn in Texas?+
The median is $72,520 a year (BLS OEWS May 2025). That is 7.9% below the U.S. median of $78,760. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.
Is demand for market research analysts and marketing specialists growing?+
BLS projects a +6.7% change in employment between 2024 and 2034, faster than average, with roughly 87,200 openings a year nationally once retirements and job changes are counted.
How many schools offer programs for this career in Texas?+
67 institutions in Texas reported graduates from at least one of the 12 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.
What other job titles do market research analysts and marketing specialists work under?+
Employers advertise this work under many names. O*NET records Market Analyst, Digital Media Planner, Paid Search Strategist, Market Research Analyst, Market Research Consultant, Market Research Specialist among the most commonly reported, all mapping to SOC 13-1161.
About the data on this page
Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).
BLS Occupational Employment & Wage Statistics
May 2025Wages, employment counts, location quotients and metro breakdowns.
BLS Employment Projections
2024–34Projected growth, annual openings and typical entry-level education.
IPEDS Completions
2024-25 (provisional)Graduates per year by program and institution — the ranking metric.
College Scorecard, Field of Study
2020-21 cohortsMedian graduate earnings one year after completion, and median debt.
Census Post-Secondary Employment Outcomes
latest availableGraduate earnings 1/5/10 years out, where the state participates.
NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk
CIP 2020 / SOC 2018Which college programs officially lead to this occupation.
O*NET Database 30.3
30.3Tasks, skills, knowledge, tools, job zone and alternate job titles.
Official source →CC BY 4.0, U.S. Department of Labor / ETA
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