Community and Social Service Occupations·SOC 21-1012

Best degree programs for Educational, Guidance, and Career Counselors and Advisors, ranked by enrollment

5 college programs and 524 schools train Educational, Guidance, and Career Counselors and Advisors. Compare graduates per year, cost and pay, $64,330 median wage, 353,310 U.S. jobs. Federal data.

5 college programs at 524 schools train educational, guidance, and career counselors and advisors, graduating 17,906 people a year (IPEDS completions). The largest is Counselor Education/School Counseling and Guidance Services. The job pays a median of $64,330 (BLS OEWS May 2025).

Graduates / yr
17,906
from every feeder program
Median annual wage
$64,330
BLS OEWS May 2025
Projected growth
+3.5%
About as fast as average
Openings / yr
31,000
new plus replacement
Schools
524
with a feeder program
States with jobs
51
BLS reports wages

About educational, guidance, and career counselors and advisors

Advise and assist students and provide educational and vocational guidance services.

Also calledAcademic AdvisorCareer CounselorSchool CounselorGuidance CounselorAdvisorCounselorJob CoachCareer CoachResume WriterCareer AdvisorStudent AdvisorCareer Developer

Fields of study that lead to this job

Grouped at the 4-digit CIP level, the tier our program pages are built on. Numbers are graduates per year.

5 degree programs that lead to this job

Ranked by graduates per year (IPEDS completions). Graduate earnings and debt are College Scorecard figures for people who finished the program, reported at the 4-digit CIP level, so specializations within one field share a figure. That is a different measurement from the occupation-wide wages further down this page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 13.1101
12,724
71.1%
431$58,038
2
CIP 42.2805
3,734
20.9%
205$33,805$27,000
3
CIP 13.1102
948
5.3%
63$58,038
4
CIP 13.1199
407
2.3%
24$58,038
5
CIP 52.1006
93
0.5%
9$49,084$26,536

Top 50 schools by graduates into this job

Counting every feeder program a school offers, not just its largest one.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad rateNet priceAcceptance
1National University
San Diego, CA Private not-for-profit · 2 feeder programs
457Counselor Education/School Counseling and Guidance Services43%$31,817
2Liberty University
Lynchburg, VA Private not-for-profit · 2 feeder programs
356Counselor Education/School Counseling and Guidance Services65%$28,91199%
3Capella University
Minneapolis, MN Private for-profit · 2 feeder programs
335Counselor Education/School Counseling and Guidance Services20%$19,369
4Grand Canyon University
Phoenix, AZ Private not-for-profit · 1 feeder programs
252Counselor Education/School Counseling and Guidance Services43%$21,53579%
5University of Massachusetts Global
Aliso Viejo, CA Public · 2 feeder programs
225Counselor Education/School Counseling and Guidance Services43%
6Arkansas State University
Jonesboro, AR Public · 2 feeder programs
204Counselor Education/School Counseling and Guidance Services55%82%
7Walden University
Minneapolis, MN Private for-profit · 1 feeder programs
198Counselor Education/School Counseling and Guidance Services
8Angelo State University
San Angelo, TX Public · 2 feeder programs
186Counselor Education/School Counseling and Guidance Services44%83%
9University of Missouri - Columbia
Columbia, MO Public · 1 feeder programs
186Counselor Education/School Counseling and Guidance Services75%78%
10Fresno Pacific University
Fresno, CA Private not-for-profit · 2 feeder programs
155Counselor Education/School Counseling and Guidance Services50%$14,29864%
11University of Wisconsin - Superior
Superior, WI Public · 1 feeder programs
153Counselor Education/School Counseling and Guidance Services42%93%
12Azusa Pacific University
Azusa, CA Private not-for-profit · 3 feeder programs
152School Psychology62%$20,68688%
13Clemson University
Clemson, SC Public · 1 feeder programs
147Counselor Education/School Counseling and Guidance Services87%38%
14William & Mary
Williamsburg, VA Public · 1 feeder programs
147Counselor Education/School Counseling and Guidance Services89%34%
15Wake Forest University
Winston-Salem, NC Private not-for-profit · 1 feeder programs
141Counselor Education/School Counseling and Guidance Services89%$20,91422%
16University of La Verne
La Verne, CA Private not-for-profit · 2 feeder programs
140Counselor Education/School Counseling and Guidance Services63%$45,46171%
17Florida State University
Tallahassee, FL Public · 1 feeder programs
138Counselor Education/School Counseling and Guidance Services86%24%
18Southeastern Oklahoma State University
Durant, OK Public · 1 feeder programs
137Counselor Education/School Counseling and Guidance Services32%76%
19University of Southern California
Los Angeles, CA Private not-for-profit · 2 feeder programs
137Counselor Education/School Counseling and Guidance Services92%$26,87310%
20Alfred University
Alfred, NY Private not-for-profit · 2 feeder programs
131Counselor Education/School Counseling and Guidance Services57%$22,48174%
21Concordia University - Irvine
Irvine, CA Private not-for-profit · 1 feeder programs
117Counselor Education/School Counseling and Guidance Services58%$26,60966%
22Montclair State University
Montclair, NJ Public · 3 feeder programs
117Counselor Education/School Counseling and Guidance Services65%88%
23University of South Carolina - Columbia
Columbia, SC Public · 3 feeder programs
113Counselor Education/School Counseling and Guidance Services79%60%
24California State University - Los Angeles
Los Angeles, CA Public · 2 feeder programs
111Counselor Education/School Counseling and Guidance Services53%91%
25University of West Georgia
Carrollton, GA Public · 1 feeder programs
111Counselor Education/School Counseling and Guidance Services43%52%
26University of the Cumberlands
Williamsburg, KY Private not-for-profit · 1 feeder programs
106Counselor Education/School Counseling and Guidance Services50%$11,67299%
27Marshall University
Huntington, WV Public · 2 feeder programs
104Counselor Education/School Counseling and Guidance Services51%96%
28Teachers College at Columbia University
New York, NY Private not-for-profit · 3 feeder programs
103School Psychology
29Seattle University
Seattle, WA Private not-for-profit · 3 feeder programs
102College Student Counseling and Personnel Services76%$31,90077%
30University of Central Florida
Orlando, FL Public · 2 feeder programs
102Counselor Education/School Counseling and Guidance Services78%40%
31Oregon State University
Corvallis, OR Public · 1 feeder programs
101Counselor Education/School Counseling and Guidance Services70%77%
32Wichita State University
Wichita, KS Public · 2 feeder programs
101Counselor Education/School Counseling and Guidance Services51%94%
33California State University - Fresno
Fresno, CA Public · 2 feeder programs
98Counselor Education/School Counseling and Guidance Services57%95%
34East Texas A&M University
Commerce, TX Public · 2 feeder programs
96Counselor Education/School Counseling and Guidance Services43%92%
35Valdosta State University
Valdosta, GA Public · 1 feeder programs
95Counselor Education/School Counseling and Guidance Services42%72%
36University of North Carolina at Charlotte
Charlotte, NC Public · 1 feeder programs
93Counselor Education/School Counseling and Guidance Services69%80%
37Alliant International University - San Diego
San Diego, CA Private for-profit · 2 feeder programs
88School Psychology0%
38California State University - Sacramento
Sacramento, CA Public · 2 feeder programs
87Counselor Education/School Counseling and Guidance Services56%94%
39Pennsylvania Western University
California, PA Public · 3 feeder programs
85Counselor Education/School Counseling and Guidance Services52%94%
40George Mason University
Fairfax, VA Public · 2 feeder programs
84Counselor Education/School Counseling and Guidance Services68%87%
41California State University - Fullerton
Fullerton, CA Public · 1 feeder programs
83Counselor Education/School Counseling and Guidance Services70%91%
42DePaul University
Chicago, IL Private not-for-profit · 1 feeder programs
83Student Counseling and Personnel Services, Other68%$28,14176%
43University of Nebraska at Omaha
Omaha, NE Public · 2 feeder programs
83Counselor Education/School Counseling and Guidance Services47%87%
44University of North Carolina at Pembroke
Pembroke, NC Public · 2 feeder programs
82College Student Counseling and Personnel Services44%93%
45University of West Alabama
Livingston, AL Public · 1 feeder programs
82Counselor Education/School Counseling and Guidance Services35%43%
46Kean University
Union, NJ Public · 2 feeder programs
81Counselor Education/School Counseling and Guidance Services47%76%
47Loyola University Chicago
Chicago, IL Private not-for-profit · 2 feeder programs
80School Psychology73%$33,45482%
48Chapman University
Orange, CA Private not-for-profit · 2 feeder programs
79School Psychology82%$42,96565%
49Georgia State University
Atlanta, GA Public · 2 feeder programs
79Counselor Education/School Counseling and Guidance Services53%55%
50St Bonaventure University
Saint Bonaventure, NY Private not-for-profit · 1 feeder programs
78Counselor Education/School Counseling and Guidance Services67%$23,35282%

What educational, guidance, and career counselors and advisors earn

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual wage
$64,330
Mean annual
$71,430
Median hourly
$30.93/hr
People employed
353,310
What the range looks like
10th pct$45,020Median$64,33090th pct$104,770

Top-paying metro areas

El Centro, CA
$141,760median
200 jobs
Napa, CA
$99,900median
120 jobs
Bremerton-Silverdale-Port Orchard, WA
$102,650median
150 jobs
Oxnard-Thousand Oaks-Ventura, CA
$100,790median
690 jobs
San Jose-Sunnyvale-Santa Clara, CA
$95,390median
2,440 jobs
Santa Rosa-Petaluma, CA
$98,480median
500 jobs
Sacramento-Roseville-Folsom, CA
$100,930median
2,730 jobs
Hanford-Corcoran, CA
$100,390median
110 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+3.5%
About as fast as average
Openings per year
31,000
new jobs plus replacements
Employment change
13,300
376,300 → 389,600
Typical entry education
Master's degree

Where the jobs are, state by state

Pick a state for in-state pay, the schools there, and the programs they run.

This occupation state by state: pay, jobs, and schools
StateMedian payJobsConcentrationSchoolsGraduates / yr
California$86,50045,1401.09×402,860
New York$71,61023,3801.06×341,166
Texas$67,90031,7300.99×411,028
Virginia$67,6609,4501.01×15896
Minnesota$64,6004,2000.63×6652
North Carolina$57,6309,4300.84×14615
New Jersey$77,9108,1900.84×14601
Pennsylvania$60,88013,5700.98×28593
Wisconsin$62,6905,3300.80×16551
Florida$53,14022,8001.01×13539
Georgia$63,72011,4601.03×11508
Illinois$62,42013,5800.98×18491
Missouri$58,0408,8901.33×15467
Massachusetts$79,93011,4601.39×16400
Arizona$58,2507,3301.00×5393
Arkansas$59,7702,3100.78×9371
Kentucky$64,3505,0301.11×11370
Alabama$59,5704,4100.92×11350
South Carolina$60,3406,4601.23×7348
Indiana$59,2605,6100.77×10304
Kansas$56,5903,1000.95×9301
Tennessee$59,9606,4700.87×14299
Oklahoma$52,0404,8301.24×7289
Michigan$59,4409,1700.92×10279
Ohio$61,76013,2501.05×17277
Nebraska$62,5002,1900.94×7272
Washington$82,6706,6100.82×9241
Oregon$66,6903,9900.89×6225
Connecticut$73,9103,3700.88×9221
Colorado$64,7806,5301.00×6177
West Virginiamoderate$55,5201,2600.79×4174
Mississippi$58,7102,6200.99×7167
New Mexico$77,8801,7800.90×7162
Iowa$56,5403,6901.04×7144
Louisiana$61,8704,8201.10×10137
Maryland$75,8206,6001.05×7119
Utah$61,3204,0701.03×5118
Nevadamoderate$66,7102,2500.64×383
Delawarelimited$74,0701,7001.54×279
Montanamoderate$57,9008900.76×476
North Dakotamoderate$58,9608400.86×367
Mainelimited$58,6301,7801.22×260
District of Columbia$80,4701,6901.06×641
Rhode Islandlimited$75,0001,3401.18×240
Wyominglimited$63,4307701.20×140
Idahomoderate$60,3201,9901.02×338
Vermontlimited$64,5701,1201.62×237
New Hampshirelimited$71,0801,6501.06×227
Alaskalimited$82,9005400.73×116
South Dakotalimited$51,8301,0000.96×212
Hawaiilimited$61,7301,6201.14×17

Skills and tools

From O*NET, the U.S. Department of Labor's occupational database. Importance is a 1 to 5 scale.

What they do day to day

  • Maintain accurate and complete student records as required by laws, district policies, and administrative regulations.
  • Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning.
  • Provide crisis intervention to students when difficult situations occur at schools.
  • Counsel individuals or groups to help them understand and overcome personal, social, or behavioral problems affecting their educational or vocational situations.
  • Review transcripts to ensure that students meet graduation or college entrance requirements, and write letters of recommendation.
  • Prepare students for later educational experiences by encouraging them to explore learning opportunities and to persevere with challenging tasks.
  • Refer students to outside counseling services.
  • Refer students to degree programs based on interests, aptitudes, or educational assessments.

Skills

  • Active Listening4.4
  • Speaking4.1
  • Critical Thinking3.9
  • Reading Comprehension3.9
  • Writing3.9
  • Monitoring3.8
  • Learning Strategies3.8
  • Active Learning3.8

Knowledge areas

  • Customer and Personal Service4.1
  • English Language3.9
  • Therapy and Counseling3.6
  • Education and Training3.4
  • Psychology3.1
  • Administrative3.1

Abilities

  • Oral Comprehension4.3
  • Oral Expression4.3
  • Written Comprehension4.0
  • Written Expression4.0
  • Deductive Reasoning3.8
  • Inductive Reasoning3.8

Core activities

  • Getting Information4.8
  • Communicating with Supervisors, Peers, or Subordinates4.8
  • Establishing and Maintaining Interpersonal Relationships4.7
  • Making Decisions and Solving Problems4.6
  • Working with Computers4.4
  • Updating and Using Relevant Knowledge4.4

Tools and technology

hotmarks an O*NET hot technology
Adobe PhotoshophotFacebookhotGoogle DocshotMicrosoft AccesshotMicrosoft ExcelhotMicrosoft Office softwarehotMicrosoft OutlookhotMicrosoft PowerPointhotMicrosoft ProjecthotMicrosoft SharePointhot

How to get in

How to become a Educational

Job zone 5 of 5 · SVP 8.0 and above
Typical entry education
Master's degree

Most of these occupations require graduate school. For example, they may require a master's degree, and some require a Ph.D., M.D., or J.D. (law degree).

Extensive skill, knowledge, and experience are needed for these occupations. Many require more than five years of experience. For example, surgeons must complete four years of college and an additional five to seven years of specialized medical training to be able to do their job.

Employees may need some on-the-job training, but most of these occupations assume that the person will already have the required skills, knowledge, work-related experience, and/or training.

Every major mapped to this job

The official federal mapping behind the rankings above.

All 5 majors mapped to Educational, Guidance, and Career Counselors and Advisors5 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 13.1101Counselor Education/School Counseling and Guidance Services
  • 13.1102College Student Counseling and Personnel Services
  • 13.1199Student Counseling and Personnel Services, Other
  • 42.2805School Psychology
  • 52.1006Executive/Career Coaching

Related careers

Jobs O*NET identifies as close to this one, with their own pay and outlook.

Common questions

What degree do you need to become an Educational?+

Master's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Counselor Education/School Counseling and Guidance Services, which awarded 12,724 degrees in 2024-25, 71.1% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Educational?+

The NCES CIP-to-SOC crosswalk maps 5 programs to this occupation. The largest are Student Counseling and Personnel Services, Clinical, Human Resources Management and Services. Together they graduate about 17,906 people a year.

How much do educational, guidance, and career counselors and advisors earn?+

The median is $64,330 a year (BLS OEWS May 2025). The middle range runs from $45,020 at the 10th percentile to $104,770 at the 90th. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for educational, guidance, and career counselors and advisors growing?+

BLS projects a +3.5% change in employment between 2024 and 2034, about as fast as average, with roughly 31,000 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career?+

524 institutions reported graduates from at least one of the 5 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do educational, guidance, and career counselors and advisors work under?+

Employers advertise this work under many names. O*NET records Academic Advisor, Career Counselor, School Counselor, Guidance Counselor among the most commonly reported, all mapping to SOC 21-1012.

About the data on this page

Rankings use IPEDS completions 2024-25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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