Missouri·Management Occupations·SOC 11-2011

Best Advertising programs in Missouri, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

24 schools in Missouri run programs that feed this job, graduating 746 people a year. The job pays a median of $81,520 in Missouri across about jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
746
in Missouri
Median pay · Missouri
$81,520
BLS OEWS May 2025
Jobs in state
people employed
Schools
24
with a feeder program
Avg graduation rate
53%
across those schools
Median net price
$21,269
per year, IPEDS

Fields of study in Missouri that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in Missouri that lead to this job

Ranked by graduates per year in Missouri (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Missouri page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.1401In Missouri
622
83.4%
21$44,670$24,250
2
CIP 09.0900In Missouri
64
8.6%
7$39,658$24,500
3
CIP 09.0902In Missouri
36
4.8%
5$39,658$24,500
4
CIP 09.0903In Missouri
24
3.2%
3$39,658$24,500

Top 24 schools in Missouri

Ranked by graduates per year into this job. Graduate earnings are reported for 13 of the 24 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1Missouri State University - Springfield
Springfield, MO Public · 3 feeder programs
202Marketing/Marketing Management, General$43,64158%91%
2University of Central Missouri
Warrensburg, MO Public · 2 feeder programs
69Marketing/Marketing Management, General$43,32054%64%
3Saint Louis University
Saint Louis, MO Private not-for-profit · 1 feeder programs
63Marketing/Marketing Management, General$42,72980%$24,88675%
4Ozarks Technical Community College
Springfield, MO Public · 1 feeder programs
56Marketing/Marketing Management, General$30,45633%
5Lindenwood University
Saint Charles, MO Private not-for-profit · 2 feeder programs
46Marketing/Marketing Management, General$41,40449%$17,43657%
6Three Rivers College
Poplar Bluff, MO Public · 1 feeder programs
41Marketing/Marketing Management, General33%
7Washington University in St Louis
St. Louis, MO Private not-for-profit · 2 feeder programs
41Marketing/Marketing Management, General$70,81994%$14,12612%
8Southeast Missouri State University
Cape Girardeau, MO Public · 1 feeder programs
35Marketing/Marketing Management, General$42,48258%74%
9Northwest Missouri State University
Maryville, MO Public · 3 feeder programs
29Marketing/Marketing Management, General$48,55754%86%
10Maryville University of Saint Louis
Saint Louis, MO Private not-for-profit · 2 feeder programs
27Marketing/Marketing Management, General66%$24,92195%
11Park University
Parkville, MO Private not-for-profit · 1 feeder programs
24Marketing/Marketing Management, General38%$16,013
12Columbia College
Columbia, MO Private not-for-profit · 1 feeder programs
23Marketing/Marketing Management, General$40,26342%$23,247
13Webster University
Saint Louis, MO Private not-for-profit · 3 feeder programs
19Advertising$42,42164%$25,09086%
14Missouri Western State University
Saint Joseph, MO Public · 1 feeder programs
17Marketing/Marketing Management, General$43,07039%
15College of the Ozarks
Point Lookout, MO Private not-for-profit · 2 feeder programs
16Public Relations, Advertising, and Applied Communication64%$8,36012%
16Drury University
Springfield, MO Private not-for-profit · 2 feeder programs
8Public Relations, Advertising, and Applied Communication$33,86262%$20,48258%
17Culver - Stockton College
Canton, MO Private not-for-profit · 1 feeder programs
5Marketing/Marketing Management, General39%$21,26999%
18St Charles Community College
Cottleville, MO Public · 1 feeder programs
5Marketing/Marketing Management, General25%
19Evangel University
Springfield, MO Private not-for-profit · 1 feeder programs
4Public Relations, Advertising, and Applied Communication$36,58565%$17,88172%
20Missouri Baptist University
Saint Louis, MO Private not-for-profit · 1 feeder programs
4Marketing/Marketing Management, General48%$25,40769%
21University of Missouri - St Louis
Saint Louis, MO Public · 1 feeder programs
4Public Relations, Advertising, and Applied Communication57%63%
22Missouri Southern State University
Joplin, MO Public · 1 feeder programs
3Marketing/Marketing Management, General42%97%
23Rockhurst University
Kansas City, MO Private not-for-profit · 1 feeder programs
3Public Relations/Image Management75%$21,89070%
24Harris - Stowe State University
Saint Louis, MO Public · 1 feeder programs
2Marketing/Marketing Management, General28%

All 24 schools in Missouri

Every school in Missouri with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Missouri that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
Missouri State University - SpringfieldSpringfieldPublic2023
University of Central MissouriWarrensburgPublic692
Saint Louis UniversitySaint LouisPrivate not-for-profit631
Ozarks Technical Community CollegeSpringfieldPublic561
Lindenwood UniversitySaint CharlesPrivate not-for-profit462
Three Rivers CollegePoplar BluffPublic411
Washington University in St LouisSt. LouisPrivate not-for-profit412
Southeast Missouri State UniversityCape GirardeauPublic351
Northwest Missouri State UniversityMaryvillePublic293
Maryville University of Saint LouisSaint LouisPrivate not-for-profit272
Park UniversityParkvillePrivate not-for-profit241
Columbia CollegeColumbiaPrivate not-for-profit231
Webster UniversitySaint LouisPrivate not-for-profit193
Missouri Western State UniversitySaint JosephPublic171
College of the OzarksPoint LookoutPrivate not-for-profit162

What advertising and promotions managers earn in Missouri

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Missouri
$81,520
Mean annual
$96,140
Jobs in state
What the range looks like
10th pct$47,600Median$81,52090th pct$154,320
Versus the national median
-39.0%

U.S. median $133,660. Missouri pays below the national figure.

Metro areas in Missouri

Kansas City, MO-KS
$103,120median
80 jobs
St. Louis, MO-IL
$81,660median

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Missouri

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in Missouri.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 622 degrees in Missouri in 2024-25, 83.4% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Public Relations. Together they graduate about 746 people a year in Missouri.

How much do advertising and promotions managers earn in Missouri?+

The median is $81,520 a year (BLS OEWS May 2025). That is 39.0% below the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Missouri?+

24 institutions in Missouri reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganNew YorkIllinois

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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