Iowa·Arts, Design, Entertainment, Sports, and Media Occupations·SOC 27-3031

Best Public Relations Specialist programs in Iowa, ranked by enrollment

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

24 schools in Iowa run programs that feed this job, graduating 443 people a year. The job pays a median of $62,970 in Iowa across about 2,890 jobs (BLS OEWS May 2025).

Also calledCommunications SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Relations Specialist (PR Specialist)LobbyistPublicistMedia BuyerPress Agent
Graduates / yr
443
in Iowa
Median pay · Iowa
$62,970
BLS OEWS May 2025
Jobs in state
2,890
people employed
Schools
24
with a feeder program
Avg graduation rate
56%
across those schools
Median net price
$21,731
per year, IPEDS

Fields of study in Iowa that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

7 programs in Iowa that lead to this job

Ranked by graduates per year in Iowa (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Iowa page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 09.0101In Iowa
287
64.8%
14$34,858$25,000
2
CIP 09.0902In Iowa
106
23.9%
6$39,658$24,500
3
CIP 09.0900In Iowa
20
4.5%
3$39,658$24,500
4
CIP 09.0100In Iowa
17
3.8%
3$34,858$25,000
5
CIP 09.0906In Iowa
7
1.6%
3$39,658$24,500
6
CIP 52.0501In Iowa
3
0.7%
1$41,000$26,000
7
CIP 52.0599In Iowa
3
0.7%
1$41,000$26,000

Top 24 schools in Iowa

Ranked by graduates per year into this job. Graduate earnings are reported for 7 of the 24 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Iowa
Iowa City, IA Public · 2 feeder programs
125Speech Communication and Rhetoric$37,64775%84%
2Iowa State University
Ames, IA Public · 2 feeder programs
85Speech Communication and Rhetoric$40,49775%89%
3University of Northern Iowa
Cedar Falls, IA Public · 2 feeder programs
75Speech Communication and Rhetoric$40,55868%93%
4Drake University
Des Moines, IA Private not-for-profit · 1 feeder programs
28Public Relations/Image Management$44,49274%$28,85564%
5Waldorf University
Forest City, IA Private not-for-profit · 3 feeder programs
26Speech Communication and Rhetoric21%$22,32877%
6Simpson College
Indianola, IA Private not-for-profit · 2 feeder programs
14Public Relations, Advertising, and Applied Communication$41,92563%$20,71086%
7Central College
Pella, IA Private not-for-profit · 1 feeder programs
13Speech Communication and Rhetoric66%$19,73286%
8Luther College
Decorah, IA Private not-for-profit · 1 feeder programs
12Speech Communication and Rhetoric$42,01271%$22,82772%
9Des Moines Area Community College
Ankeny, IA Public · 1 feeder programs
8Speech Communication and Rhetoric39%
10Iowa Western Community College
Council Bluffs, IA Public · 1 feeder programs
8Speech Communication and Rhetoric40%
11University of Dubuque
Dubuque, IA Private not-for-profit · 1 feeder programs
8Communication, General40%$21,32489%
12Loras College
Dubuque, IA Private not-for-profit · 1 feeder programs
6Public Relations/Image Management$40,93868%$19,227100%
13Upper Iowa University
Fayette, IA Private not-for-profit · 2 feeder programs
6Communication, General34%$22,69796%
14Clarke University
Dubuque, IA Private not-for-profit · 1 feeder programs
5Communication, General56%$21,41772%
15Northwestern College
Orange City, IA Private not-for-profit · 1 feeder programs
5Public Relations, Advertising, and Applied Communication66%$22,41980%
16Graceland University - Lamoni
Lamoni, IA Private not-for-profit · 1 feeder programs
4Speech Communication and Rhetoric42%$16,43081%
17Coe College
Cedar Rapids, IA Private not-for-profit · 1 feeder programs
3Speech Communication and Rhetoric66%$18,15364%
18Eastern Iowa Community College District
Davenport, IA Public · 1 feeder programs
3Speech Communication and Rhetoric45%
19Briar Cliff University
Sioux City, IA Private not-for-profit · 1 feeder programs
2Sports Communication48%$21,731
20Dordt University
Sioux Center, IA Private not-for-profit · 1 feeder programs
2Speech Communication and Rhetoric70%$24,56968%
21Ellsworth Community College
Iowa Falls, IA Public · 1 feeder programs
2Speech Communication and Rhetoric38%
22Mount Mercy University
Cedar Rapids, IA Private not-for-profit · 1 feeder programs
1Speech Communication and Rhetoric58%$23,05483%
23Saint Ambrose University
Davenport, IA Private not-for-profit · 1 feeder programs
1Public Relations/Image Management61%$21,68077%
24Western Iowa Tech Community College
Sioux City, IA Public · 1 feeder programs
1Public Relations/Image Management50%

All 24 schools in Iowa

Every school in Iowa with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Iowa that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of IowaIowa CityPublic1252
Iowa State UniversityAmesPublic852
University of Northern IowaCedar FallsPublic752
Drake UniversityDes MoinesPrivate not-for-profit281
Waldorf UniversityForest CityPrivate not-for-profit263
Simpson CollegeIndianolaPrivate not-for-profit142
Central CollegePellaPrivate not-for-profit131
Luther CollegeDecorahPrivate not-for-profit121
Des Moines Area Community CollegeAnkenyPublic81
Iowa Western Community CollegeCouncil BluffsPublic81
University of DubuqueDubuquePrivate not-for-profit81
Loras CollegeDubuquePrivate not-for-profit61
Upper Iowa UniversityFayettePrivate not-for-profit62
Clarke UniversityDubuquePrivate not-for-profit51
Northwestern CollegeOrange CityPrivate not-for-profit51

What public relations specialists earn in Iowa

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Iowa
$62,970
Mean annual
$68,340
Jobs in state
2,890
What the range looks like
10th pct$38,890Median$62,97090th pct$104,700
Versus the national median
-15.8%

U.S. median $74,750. Iowa pays below the national figure.

Job concentration
1.02×

1.00× means the state has its expected share of these jobs.

Metro areas in Iowa

Des Moines-West Des Moines, IA
$70,660median
1,050 jobs
Davenport-Moline-Rock Island, IA-IL
$62,880median
220 jobs
Cedar Rapids, IA
$64,620median
220 jobs
Ames, IA
$62,970median
250 jobs
Waterloo-Cedar Falls, IA
$61,810median
130 jobs
Sioux City, IA-NE-SD
$64,770median
60 jobs
Dubuque, IA
$64,180median
100 jobs
Iowa City, IA
$64,170median
200 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.8%
About as fast as average
Openings per year
27,600
new jobs plus replacements
Employment change
15,000
315,900 → 331,000
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Public Relations Specialists page.

How to become a Public Relations Specialist

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Iowa

Every major mapped to this job

The official federal mapping behind the rankings above.

All 11 majors mapped to Public Relations Specialists11 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0100Communication, General
  • 09.0101Speech Communication and Rhetoric
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0904Political Communication
  • 09.0905Health Communication
  • 09.0906Sports Communication
  • 09.0907International and Intercultural Communication
  • 19.0202Family and Consumer Sciences/Human Sciences Communication
  • 52.0501Business/Corporate Communications, General
  • 52.0599Business/Corporate Communications, Other

Common questions

Answers for people weighing public relations specialists programs in Iowa.

What degree do you need to become a Public Relations Specialist?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 287 degrees in Iowa in 2024-25, 64.8% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Public Relations Specialist?+

The NCES CIP-to-SOC crosswalk maps 7 programs to this occupation. The largest are Communication and Media Studies, Public Relations, Business/Corporate Communications. Together they graduate about 443 people a year in Iowa.

How much do public relations specialists earn in Iowa?+

The median is $62,970 a year (BLS OEWS May 2025). That is 15.8% below the U.S. median of $74,750. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for public relations specialists growing?+

BLS projects a +4.8% change in employment between 2024 and 2034, about as fast as average, with roughly 27,600 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Iowa?+

24 institutions in Iowa reported graduates from at least one of the 7 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do public relations specialists work under?+

Employers advertise this work under many names. O*NET records Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) among the most commonly reported, all mapping to SOC 27-3031.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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