District of Columbia·Management Occupations·SOC 11-2011

Best Advertising programs in District of Columbia, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

5 schools in District of Columbia run programs that feed this job, graduating 532 people a year. The job pays a median of $143,040 in District of Columbia across about 80 jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
532
in District of Columbia
Median pay · District of Columbia
$143,040
BLS OEWS May 2025
Jobs in state
80
people employed
Schools
5
with a feeder program
Avg graduation rate
75%
across those schools
Median net price
$29,789
per year, IPEDS

Fields of study in District of Columbia that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in District of Columbia that lead to this job

Ranked by graduates per year in District of Columbia (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own District of Columbia page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1194
36.5%
4$39,658$24,500
2176
33.1%
3$39,658$24,500
3154
28.9%
3$44,670$24,250
48
1.5%
1$39,658$24,500

Top 5 schools in District of Columbia

Ranked by graduates per year into this job. Graduate earnings are reported for 3 of the 5 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1Georgetown University
Washington, DC Private not-for-profit · 3 feeder programs
204Public Relations, Advertising, and Applied Communication95%$22,24213%
2George Washington University
Washington, DC Private not-for-profit · 4 feeder programs
127Marketing/Marketing Management, General$54,83384%$29,78947%
3American University
Washington, DC Private not-for-profit · 2 feeder programs
104Public Relations/Image Management$50,02675%$30,22562%
4Howard University
Washington, DC Private not-for-profit · 1 feeder programs
94Public Relations, Advertising, and Applied Communication$39,12070%$48,19441%
5Trinity Washington University
Washington, DC Private not-for-profit · 1 feeder programs
3Public Relations, Advertising, and Applied Communication49%$14,841100%

All 5 schools in District of Columbia

Every school in District of Columbia with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in District of Columbia that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
Georgetown UniversityWashingtonPrivate not-for-profit2043
George Washington UniversityWashingtonPrivate not-for-profit1274
American UniversityWashingtonPrivate not-for-profit1042
Howard UniversityWashingtonPrivate not-for-profit941
Trinity Washington UniversityWashingtonPrivate not-for-profit31

What advertising and promotions managers earn in District of Columbia

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in District of Columbia
$143,040
Mean annual
$164,740
Jobs in state
80
What the range looks like
10th pct$81,440Median$143,04090th pct$292,550
Versus the national median
+7.0%

U.S. median $133,660. District of Columbia pays above the national figure.

Job concentration
0.87×

1.00× means the state has its expected share of these jobs.

Metro areas in District of Columbia

Washington-Arlington-Alexandria, DC-VA-MD-WV
$143,040median
250 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in District of Columbia

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in District of Columbia.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Public Relations, Advertising, and Applied Communication, which awarded 194 degrees in District of Columbia in 2024-25, 36.5% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Public Relations, Marketing. Together they graduate about 532 people a year in District of Columbia.

How much do advertising and promotions managers earn in District of Columbia?+

The median is $143,040 a year (BLS OEWS May 2025). That is 7.0% above the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in District of Columbia?+

5 institutions in District of Columbia reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganNew YorkIllinois

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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