Arkansas·Arts, Design, Entertainment, Sports, and Media Occupations·SOC 27-3031

Best Public Relations Specialist programs in Arkansas, ranked by enrollment

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

13 schools in Arkansas run programs that feed this job, graduating 643 people a year. The job pays a median of $65,000 in Arkansas across about 980 jobs (BLS OEWS May 2025).

Also calledCommunications SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Relations Specialist (PR Specialist)LobbyistPublicistMedia BuyerPress Agent
Graduates / yr
643
in Arkansas
Median pay · Arkansas
$65,000
BLS OEWS May 2025
Jobs in state
980
people employed
Schools
13
with a feeder program
Avg graduation rate
49%
across those schools
Median net price
$21,322
per year, IPEDS

Fields of study in Arkansas that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in Arkansas that lead to this job

Ranked by graduates per year in Arkansas (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Arkansas page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 09.0101In Arkansas
274
42.6%
7$34,858$25,000
2
CIP 09.0100In Arkansas
193
30.0%
6$34,858$25,000
3
CIP 09.0900In Arkansas
172
26.7%
5$39,658$24,500
4
CIP 09.0902In Arkansas
4
0.6%
2$39,658$24,500

Top 13 schools in Arkansas

Ranked by graduates per year into this job. Graduate earnings are reported for 8 of the 13 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Arkansas
Fayetteville, AR Public · 2 feeder programs
355Speech Communication and Rhetoric$40,09571%74%
2Southeast Arkansas College
Pine Bluff, AR Public · 1 feeder programs
121Communication, General28%
3Ouachita Baptist University
Arkadelphia, AR Private not-for-profit · 1 feeder programs
30Communication, General$34,57461%$21,32268%
4Arkansas Tech University
Russellville, AR Public · 2 feeder programs
29Speech Communication and Rhetoric$30,92749%96%
5University of Central Arkansas
Conway, AR Public · 2 feeder programs
27Public Relations, Advertising, and Applied Communication$35,17754%89%
6Arkansas State University
Jonesboro, AR Public · 3 feeder programs
26Communication, General$40,19255%82%
7Harding University
Searcy, AR Private not-for-profit · 3 feeder programs
26Public Relations, Advertising, and Applied Communication$33,57769%$19,42371%
8University of Arkansas at Little Rock
Little Rock, AR Public · 1 feeder programs
15Speech Communication and Rhetoric$33,41742%59%
9University of Arkansas - Fort Smith
Fort Smith, AR Public · 1 feeder programs
6Communication, General$28,95138%80%
10Henderson State University
Arkadelphia, AR Public · 1 feeder programs
3Communication, General37%
11University of Arkansas at Monticello
Monticello, AR Public · 1 feeder programs
2Speech Communication and Rhetoric49%
12University of Arkansas Grantham
LIttle Rock, AR Public · 1 feeder programs
2Speech Communication and Rhetoric43%
13Lyon College
Batesville, AR Private not-for-profit · 1 feeder programs
1Speech Communication and Rhetoric47%$22,19963%

All 13 schools in Arkansas

Every school in Arkansas with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Arkansas that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of ArkansasFayettevillePublic3552
Southeast Arkansas CollegePine BluffPublic1211
Ouachita Baptist UniversityArkadelphiaPrivate not-for-profit301
Arkansas Tech UniversityRussellvillePublic292
University of Central ArkansasConwayPublic272
Arkansas State UniversityJonesboroPublic263
Harding UniversitySearcyPrivate not-for-profit263
University of Arkansas at Little RockLittle RockPublic151
University of Arkansas - Fort SmithFort SmithPublic61
Henderson State UniversityArkadelphiaPublic31
University of Arkansas at MonticelloMonticelloPublic21
University of Arkansas GranthamLIttle RockPublic21
Lyon CollegeBatesvillePrivate not-for-profit11

What public relations specialists earn in Arkansas

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Arkansas
$65,000
Mean annual
$77,080
Jobs in state
980
What the range looks like
10th pct$39,170Median$65,00090th pct$137,190
Versus the national median
-13.0%

U.S. median $74,750. Arkansas pays below the national figure.

Job concentration
0.41×

1.00× means the state has its expected share of these jobs.

Metro areas in Arkansas

Fayetteville-Springdale-Rogers, AR
$85,650median
370 jobs
Little Rock-North Little Rock-Conway, AR
$61,710median
330 jobs
Fort Smith, AR-OK
$54,880median
50 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.8%
About as fast as average
Openings per year
27,600
new jobs plus replacements
Employment change
15,000
315,900 → 331,000
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Public Relations Specialists page.

How to become a Public Relations Specialist

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Arkansas

Every major mapped to this job

The official federal mapping behind the rankings above.

All 11 majors mapped to Public Relations Specialists11 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0100Communication, General
  • 09.0101Speech Communication and Rhetoric
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0904Political Communication
  • 09.0905Health Communication
  • 09.0906Sports Communication
  • 09.0907International and Intercultural Communication
  • 19.0202Family and Consumer Sciences/Human Sciences Communication
  • 52.0501Business/Corporate Communications, General
  • 52.0599Business/Corporate Communications, Other

Common questions

Answers for people weighing public relations specialists programs in Arkansas.

What degree do you need to become a Public Relations Specialist?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 274 degrees in Arkansas in 2024-25, 42.6% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Public Relations Specialist?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Communication and Media Studies, Public Relations. Together they graduate about 643 people a year in Arkansas.

How much do public relations specialists earn in Arkansas?+

The median is $65,000 a year (BLS OEWS May 2025). That is 13.0% below the U.S. median of $74,750. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for public relations specialists growing?+

BLS projects a +4.8% change in employment between 2024 and 2034, about as fast as average, with roughly 27,600 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Arkansas?+

13 institutions in Arkansas reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do public relations specialists work under?+

Employers advertise this work under many names. O*NET records Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) among the most commonly reported, all mapping to SOC 27-3031.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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