Best Market Research Analyst programs in Arizona, ranked by enrollment
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
17 schools in Arizona run programs that feed this job, graduating 1,946 people a year. The job pays a median of $71,940 in Arizona across about 15,850 jobs (BLS OEWS May 2025).
Fields of study in Arizona that lead to this job
Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.
7 programs in Arizona that lead to this job
Ranked by graduates per year in Arizona (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Arizona page.
| # | Program | Graduates / yr | Share of pipeline | Schools | Grad earnings (1 yr) | Median debt |
|---|---|---|---|---|---|---|
| 1 | CIP 52.1401In Arizona → | 1,651 | 84.8% | 13 | $44,670 | $24,250 |
| 2 | CIP 52.1499In Arizona → | 173 | 8.9% | 3 | $44,670 | $24,250 |
| 3 | CIP 30.7102In Arizona → | 85 | 4.4% | 1 | — | — |
| 4 | CIP 52.1402In Arizona → | 21 | 1.1% | 5 | $44,670 | $24,250 |
| 5 | CIP 52.1404In Arizona → | 9 | 0.5% | 1 | $44,670 | $24,250 |
| 6 | CIP 19.0203In Arizona → | 5 | 0.3% | 1 | $40,949 | $23,344 |
| 7 | CIP 45.0602In Arizona → | 2 | 0.1% | 1 | $51,725 | $22,907 |
Top 17 schools in Arizona
Ranked by graduates per year into this job. Graduate earnings are reported for 7 of the 17 schools in this state.
| # | School | Graduates / yr | Top feeder program | Grad earnings (1 yr) | Grad rate | Net price | Acceptance |
|---|---|---|---|---|---|---|---|
| 1 | Arizona State University Campus Immersion Tempe, AZ Public · 2 feeder programs | 517 | Marketing/Marketing Management, General | $48,676 | 68% | — | 90% |
| 2 | Grand Canyon University Phoenix, AZ Private not-for-profit · 1 feeder programs | 423 | Marketing/Marketing Management, General | $45,001 | 43% | $21,535 | 79% |
| 3 | University of Phoenix - Arizona Phoenix, AZ Private for-profit · 1 feeder programs | 255 | Marketing/Marketing Management, General | $63,549 | 21% | $15,478 | — |
| 4 | University of Arizona Tucson, AZ Public · 4 feeder programs | 242 | Marketing/Marketing Management, General | $55,066 | 68% | — | 86% |
| 5 | Northern Arizona University Flagstaff, AZ Public · 2 feeder programs | 230 | Marketing/Marketing Management, General | $43,692 | 61% | — | 90% |
| 6 | The University of Arizona Global Campus Chandler, AZ Public · 1 feeder programs | 110 | Marketing, Other | $54,286 | 11% | $26,445 | — |
| 7 | Arizona State University Digital Immersion Scottsdale, AZ Public · 1 feeder programs | 75 | Marketing/Marketing Management, General | $48,676 | 0% | — | 67% |
| 8 | Mesa Community College Mesa, AZ Public · 2 feeder programs | 21 | Marketing/Marketing Management, General | — | 16% | — | — |
| 9 | Phoenix College Phoenix, AZ Public · 2 feeder programs | 17 | Marketing/Marketing Management, General | — | 14% | — | — |
| 10 | Scottsdale Community College Scottsdale, AZ Public · 2 feeder programs | 14 | Marketing/Marketing Management, General | — | 17% | — | — |
| 11 | Glendale Community College Glendale, AZ Public · 1 feeder programs | 12 | Marketing/Marketing Management, General | — | 16% | — | — |
| 12 | University of Advancing Technology Tempe, AZ Private for-profit · 1 feeder programs | 9 | Digital Marketing | — | 35% | $21,175 | 98% |
| 13 | Chandler - Gilbert Community College Chandler, AZ Public · 1 feeder programs | 6 | Marketing Research | — | 30% | — | — |
| 14 | Paradise Valley Community College Phoenix, AZ Public · 1 feeder programs | 6 | Marketing/Marketing Management, General | — | 19% | — | — |
| 15 | Bryan University Tempe, AZ Private for-profit · 1 feeder programs | 5 | Marketing/Marketing Management, General | — | 41% | $22,877 | — |
| 16 | Arizona Christian University Glendale, AZ Private not-for-profit · 1 feeder programs | 3 | Marketing/Marketing Management, General | — | 40% | $32,198 | 71% |
| 17 | South Mountain Community College Phoenix, AZ Public · 1 feeder programs | 1 | Marketing Research | — | 16% | — | — |
All 17 schools in Arizona
Every school in Arizona with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.
| School | City | Control | Graduates / yr | Feeder programs |
|---|---|---|---|---|
| Arizona State University Campus Immersion | Tempe | Public | 517 | 2 |
| Grand Canyon University | Phoenix | Private not-for-profit | 423 | 1 |
| University of Phoenix - Arizona | Phoenix | Private for-profit | 255 | 1 |
| University of Arizona | Tucson | Public | 242 | 4 |
| Northern Arizona University | Flagstaff | Public | 230 | 2 |
| The University of Arizona Global Campus | Chandler | Public | 110 | 1 |
| Arizona State University Digital Immersion | Scottsdale | Public | 75 | 1 |
| Mesa Community College | Mesa | Public | 21 | 2 |
| Phoenix College | Phoenix | Public | 17 | 2 |
| Scottsdale Community College | Scottsdale | Public | 14 | 2 |
| Glendale Community College | Glendale | Public | 12 | 1 |
| University of Advancing Technology | Tempe | Private for-profit | 9 | 1 |
| Chandler - Gilbert Community College | Chandler | Public | 6 | 1 |
| Paradise Valley Community College | Phoenix | Public | 6 | 1 |
| Bryan University | Tempe | Private for-profit | 5 | 1 |
What market research analysts and marketing specialists earn in Arizona
What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.
U.S. median $78,760. Arizona pays below the national figure.
1.00× means the state has its expected share of these jobs.
Metro areas in Arizona
Job outlook
Bureau of Labor Statistics Employment Projections, 2024 to 2034.
Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.
How to get in
The full skills, tools, and day-to-day breakdown lives on the national Market Research Analysts and Marketing Specialists page.
How to become a Market Research Analyst
Job zone 4 of 5 · SVP 7.0 to < 8.0- Typical entry education
- Bachelor's degree
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Top skills
The same job in other states
Where else this occupation employs the most people, and what it pays there.
Related careers in Arizona
Every major mapped to this job
The official federal mapping behind the rankings above.
All 16 majors mapped to Market Research Analysts and Marketing Specialists16 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
- 19.0203Consumer Merchandising/Retailing Management
- 19.0905Apparel and Textile Marketing Management
- 30.7102Business Analytics
- 45.0602Applied Economics
- 52.1401Marketing/Marketing Management, General
- 52.1402Marketing Research
- 52.1403International Marketing
- 52.1404Digital Marketing
- 52.1499Marketing, Other
- 52.1904Apparel and Accessories Marketing Operations
- 52.1905Tourism and Travel Services Marketing Operations
- 52.1906Tourism Promotion Operations
- 52.1907Vehicle and Vehicle Parts and Accessories Marketing Operations
- 52.1908Business and Personal/Financial Services Marketing Operations
- 52.1909Special Products Marketing Operations
- 52.1910Hospitality and Recreation Marketing Operations
Common questions
Answers for people weighing market research analysts and marketing specialists programs in Arizona.
What degree do you need to become a Market Research Analyst?+
Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 1,651 degrees in Arizona in 2024-25, 84.8% of everyone graduating from a program that feeds this career.
Which college majors lead to becoming a Market Research Analyst?+
The NCES CIP-to-SOC crosswalk maps 7 programs to this occupation. The largest are Marketing, Data Analytics, Family and Consumer Sciences/Human Sciences Business Services, Economics. Together they graduate about 1,946 people a year in Arizona.
How much do market research analysts and marketing specialists earn in Arizona?+
The median is $71,940 a year (BLS OEWS May 2025). That is 8.7% below the U.S. median of $78,760. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.
Is demand for market research analysts and marketing specialists growing?+
BLS projects a +6.7% change in employment between 2024 and 2034, faster than average, with roughly 87,200 openings a year nationally once retirements and job changes are counted.
How many schools offer programs for this career in Arizona?+
17 institutions in Arizona reported graduates from at least one of the 7 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.
What other job titles do market research analysts and marketing specialists work under?+
Employers advertise this work under many names. O*NET records Market Analyst, Digital Media Planner, Paid Search Strategist, Market Research Analyst, Market Research Consultant, Market Research Specialist among the most commonly reported, all mapping to SOC 13-1161.
About the data on this page
Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).
BLS Occupational Employment & Wage Statistics
May 2025Wages, employment counts, location quotients and metro breakdowns.
BLS Employment Projections
2024–34Projected growth, annual openings and typical entry-level education.
IPEDS Completions
2024-25 (provisional)Graduates per year by program and institution — the ranking metric.
College Scorecard, Field of Study
2020-21 cohortsMedian graduate earnings one year after completion, and median debt.
Census Post-Secondary Employment Outcomes
latest availableGraduate earnings 1/5/10 years out, where the state participates.
NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk
CIP 2020 / SOC 2018Which college programs officially lead to this occupation.
O*NET Database 30.3
30.3Tasks, skills, knowledge, tools, job zone and alternate job titles.
Official source →CC BY 4.0, U.S. Department of Labor / ETA
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