Best Marketing Manager programs in Wisconsin, ranked by enrollment
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
35 schools in Wisconsin run programs that feed this job, graduating 1,764 people a year. The job pays a median of $133,600 in Wisconsin across about 4,890 jobs (BLS OEWS May 2025).
Fields of study in Wisconsin that lead to this job
Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.
4 programs in Wisconsin that lead to this job
Ranked by graduates per year in Wisconsin (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Wisconsin page.
| # | Program | Graduates / yr | Share of pipeline | Schools | Grad earnings (1 yr) | Median debt |
|---|---|---|---|---|---|---|
| 1 | Marketing/Marketing Management, Generalmain feeder CIP 52.1401In Wisconsin → | 1,491 | 84.5% | 28 | $44,670 | $24,250 |
| 2 | Digital Marketingmain feeder CIP 52.1404In Wisconsin → | 261 | 14.8% | 12 | $44,670 | $24,250 |
| 3 | International Marketingmain feeder CIP 52.1403In Wisconsin → | 7 | 0.4% | 1 | $44,670 | $24,250 |
| 4 | Marketing, Othermain feeder CIP 52.1499In Wisconsin → | 5 | 0.3% | 2 | $44,670 | $24,250 |
Top 25 schools in Wisconsin
Ranked by graduates per year into this job. Graduate earnings are reported for 15 of the 35 schools in this state.
| # | School | Graduates / yr | Top feeder program | Grad earnings (1 yr) | Grad rate | Net price | Acceptance |
|---|---|---|---|---|---|---|---|
| 1 | University of Wisconsin - Whitewater Whitewater, WI Public · 1 feeder programs | 226 | Marketing/Marketing Management, General | $47,664 | 59% | — | 86% |
| 2 | University of Wisconsin - Madison Madison, WI Public · 1 feeder programs | 207 | Marketing/Marketing Management, General | $65,224 | 90% | — | 45% |
| 3 | University of Wisconsin - Milwaukee Milwaukee, WI Public · 1 feeder programs | 191 | Marketing/Marketing Management, General | $45,966 | 49% | — | 91% |
| 4 | University of Wisconsin - La Crosse La Crosse, WI Public · 2 feeder programs | 172 | Marketing/Marketing Management, General | $46,432 | 71% | — | 76% |
| 5 | University of Wisconsin - Eau Claire Eau Claire, WI Public · 1 feeder programs | 140 | Marketing/Marketing Management, General | $51,621 | 64% | — | 82% |
| 6 | Madison Area Technical College Madison, WI Public · 2 feeder programs | 92 | Digital Marketing | — | 29% | — | — |
| 7 | Fox Valley Technical College Appleton, WI Public · 2 feeder programs | 76 | Digital Marketing | — | 65% | — | — |
| 8 | University of Wisconsin - Green Bay Green Bay, WI Public · 2 feeder programs | 68 | Marketing/Marketing Management, General | — | 48% | — | 89% |
| 9 | Marquette University Milwaukee, WI Private not-for-profit · 1 feeder programs | 66 | Marketing/Marketing Management, General | $53,415 | 83% | $25,376 | 81% |
| 10 | University of Wisconsin - Oshkosh Oshkosh, WI Public · 1 feeder programs | 54 | Marketing/Marketing Management, General | $51,607 | 46% | — | 87% |
| 11 | Concordia University - Wisconsin Mequon, WI Private not-for-profit · 1 feeder programs | 47 | Marketing/Marketing Management, General | $39,614 | 68% | $24,409 | 78% |
| 12 | Chippewa Valley Technical College Eau Claire, WI Public · 2 feeder programs | 41 | Digital Marketing | $35,014 | 50% | — | — |
| 13 | University of Wisconsin - Stevens Point Stevens Point, WI Public · 1 feeder programs | 40 | Marketing/Marketing Management, General | — | 51% | — | 92% |
| 14 | Carthage College Kenosha, WI Private not-for-profit · 1 feeder programs | 39 | Marketing/Marketing Management, General | $50,175 | 64% | $22,844 | 87% |
| 15 | Northcentral Technical College Wausau, WI Public · 2 feeder programs | 35 | Digital Marketing | — | 45% | — | — |
| 16 | University of Wisconsin - Parkside Kenosha, WI Public · 1 feeder programs | 31 | Marketing/Marketing Management, General | $40,916 | 40% | — | 75% |
| 17 | Milwaukee Area Technical College Milwaukee, WI Public · 1 feeder programs | 30 | Marketing/Marketing Management, General | — | 25% | — | — |
| 18 | Waukesha County Technical College Pewaukee, WI Public · 2 feeder programs | 29 | Digital Marketing | $34,630 | 44% | — | — |
| 19 | Western Technical College La Crosse, WI Public · 1 feeder programs | 24 | Digital Marketing | — | 34% | — | — |
| 20 | Saint Norbert College De Pere, WI Private not-for-profit · 1 feeder programs | 23 | Marketing/Marketing Management, General | $46,934 | 71% | $23,319 | 86% |
| 21 | Mid - State Technical College Wisconsin Rapids, WI Public · 1 feeder programs | 21 | Digital Marketing | — | 52% | — | — |
| 22 | Wisconsin Lutheran College Milwaukee, WI Private not-for-profit · 1 feeder programs | 20 | Marketing/Marketing Management, General | — | 64% | $19,138 | 78% |
| 23 | University of Wisconsin - River Falls River Falls, WI Public · 1 feeder programs | 17 | Marketing/Marketing Management, General | — | 57% | — | 82% |
| 24 | University of Wisconsin - Platteville Platteville, WI Public · 1 feeder programs | 16 | Marketing/Marketing Management, General | — | 56% | — | 89% |
| 25 | Northeast Wisconsin Technical College Green Bay, WI Public · 1 feeder programs | 13 | Digital Marketing | — | 51% | — | — |
All 35 schools in Wisconsin
Every school in Wisconsin with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.
| School | City | Control | Graduates / yr | Feeder programs |
|---|---|---|---|---|
| University of Wisconsin - Whitewater | Whitewater | Public | 226 | 1 |
| University of Wisconsin - Madison | Madison | Public | 207 | 1 |
| University of Wisconsin - Milwaukee | Milwaukee | Public | 191 | 1 |
| University of Wisconsin - La Crosse | La Crosse | Public | 172 | 2 |
| University of Wisconsin - Eau Claire | Eau Claire | Public | 140 | 1 |
| Madison Area Technical College | Madison | Public | 92 | 2 |
| Fox Valley Technical College | Appleton | Public | 76 | 2 |
| University of Wisconsin - Green Bay | Green Bay | Public | 68 | 2 |
| Marquette University | Milwaukee | Private not-for-profit | 66 | 1 |
| University of Wisconsin - Oshkosh | Oshkosh | Public | 54 | 1 |
| Concordia University - Wisconsin | Mequon | Private not-for-profit | 47 | 1 |
| Chippewa Valley Technical College | Eau Claire | Public | 41 | 2 |
| University of Wisconsin - Stevens Point | Stevens Point | Public | 40 | 1 |
| Carthage College | Kenosha | Private not-for-profit | 39 | 1 |
| Northcentral Technical College | Wausau | Public | 35 | 2 |
What marketing managers earn in Wisconsin
What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.
U.S. median $166,790. Wisconsin pays below the national figure.
1.00× means the state has its expected share of these jobs.
Metro areas in Wisconsin
Job outlook
Bureau of Labor Statistics Employment Projections, 2024 to 2034.
Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.
How to get in
The full skills, tools, and day-to-day breakdown lives on the national Marketing Managers page.
How to become a Marketing Manager
Job zone 4 of 5 · SVP 7.0 to < 8.0- Typical entry education
- Bachelor's degree
- Work experience needed
- 5 years or more
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Top skills
The same job in other states
Where else this occupation employs the most people, and what it pays there.
Related careers in Wisconsin
Every major mapped to this job
The official federal mapping behind the rankings above.
All 9 majors mapped to Marketing Managers9 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
- 19.0203Consumer Merchandising/Retailing Management
- 19.0905Apparel and Textile Marketing Management
- 51.2011Pharmaceutical Marketing and Management
- 52.1401Marketing/Marketing Management, General
- 52.1402Marketing Research
- 52.1403International Marketing
- 52.1404Digital Marketing
- 52.1499Marketing, Other
- 52.1910Hospitality and Recreation Marketing Operations
Common questions
Answers for people weighing marketing managers programs in Wisconsin.
What degree do you need to become a Marketing Manager?+
Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 1,491 degrees in Wisconsin in 2024-25, 84.5% of everyone graduating from a program that feeds this career.
Which college majors lead to becoming a Marketing Manager?+
The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing. Together they graduate about 1,764 people a year in Wisconsin.
How much do marketing managers earn in Wisconsin?+
The median is $133,600 a year (BLS OEWS May 2025). That is 19.9% below the U.S. median of $166,790. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.
Is demand for marketing managers growing?+
BLS projects a +6.6% change in employment between 2024 and 2034, faster than average, with roughly 34,300 openings a year nationally once retirements and job changes are counted.
How many schools offer programs for this career in Wisconsin?+
35 institutions in Wisconsin reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.
What other job titles do marketing managers work under?+
Employers advertise this work under many names. O*NET records Brand Manager, Marketing Manager, Marketing Director, Business Development Manager among the most commonly reported, all mapping to SOC 11-2021.
About the data on this page
Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).
BLS Occupational Employment & Wage Statistics
May 2025Wages, employment counts, location quotients and metro breakdowns.
BLS Employment Projections
2024–34Projected growth, annual openings and typical entry-level education.
IPEDS Completions
2024-25 (provisional)Graduates per year by program and institution — the ranking metric.
College Scorecard, Field of Study
2020-21 cohortsMedian graduate earnings one year after completion, and median debt.
Census Post-Secondary Employment Outcomes
latest availableGraduate earnings 1/5/10 years out, where the state participates.
NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk
CIP 2020 / SOC 2018Which college programs officially lead to this occupation.
O*NET Database 30.3
30.3Tasks, skills, knowledge, tools, job zone and alternate job titles.
Official source →CC BY 4.0, U.S. Department of Labor / ETA
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