Oklahoma·Management Occupations·SOC 11-2021

Best Marketing Manager programs in Oklahoma, ranked by enrollment

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.

18 schools in Oklahoma run programs that feed this job, graduating 907 people a year. The job pays a median of $126,920 in Oklahoma across about 1,420 jobs (BLS OEWS May 2025).

Also calledBrand ManagerMarketing ManagerMarketing DirectorBusiness Development ManagerChannel ManagerPricing ManagerProduct ManagerCategory Manager
Graduates / yr
907
in Oklahoma
Median pay · Oklahoma
$126,920
BLS OEWS May 2025
Jobs in state
1,420
people employed
Schools
18
with a feeder program
Avg graduation rate
46%
across those schools
Median net price
$23,214
per year, IPEDS

Fields of study in Oklahoma that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

6 programs in Oklahoma that lead to this job

Ranked by graduates per year in Oklahoma (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Oklahoma page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.1401In Oklahoma
878
96.8%
16$44,670$24,250
2
CIP 19.0905In Oklahoma
11
1.2%
1$36,635$24,750
3
Marketing, Othermain feeder
CIP 52.1499In Oklahoma
7
0.8%
2$44,670$24,250
4
CIP 52.1404In Oklahoma
5
0.6%
1$44,670$24,250
5
CIP 19.0203In Oklahoma
5
0.6%
1$40,949$23,344
6
CIP 52.1910In Oklahoma
1
0.1%
1$35,157$26,750

Top 18 schools in Oklahoma

Ranked by graduates per year into this job. Graduate earnings are reported for 6 of the 18 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1Oklahoma State University - Main Campus
Stillwater, OK Public · 2 feeder programs
392Marketing/Marketing Management, General$44,36668%75%
2University of Oklahoma - Norman Campus
Norman, OK Public · 2 feeder programs
268Marketing/Marketing Management, General$57,33175%77%
3University of Central Oklahoma
Edmond, OK Public · 2 feeder programs
51Marketing/Marketing Management, General$38,62837%78%
4Northeastern State University
Tahlequah, OK Public · 1 feeder programs
37Marketing/Marketing Management, General$39,36035%100%
5Oral Roberts University
Tulsa, OK Private not-for-profit · 1 feeder programs
26Marketing/Marketing Management, General$41,59057%$23,54399%
6Southwestern Oklahoma State University
Weatherford, OK Public · 1 feeder programs
22Marketing/Marketing Management, General40%
7Oklahoma Christian University
Edmond, OK Private not-for-profit · 1 feeder programs
19Marketing/Marketing Management, General$40,44756%$21,96497%
8Tulsa Community College
Tulsa, OK Public · 1 feeder programs
15Marketing/Marketing Management, General28%
9Southeastern Oklahoma State University
Durant, OK Public · 1 feeder programs
12Marketing/Marketing Management, General32%76%
10Oklahoma Baptist University
Shawnee, OK Private not-for-profit · 1 feeder programs
11Marketing/Marketing Management, General52%$23,21449%
11Oklahoma City University
Oklahoma City, OK Private not-for-profit · 1 feeder programs
10Marketing/Marketing Management, General65%$22,58977%
12University of Tulsa
Tulsa, OK Private not-for-profit · 1 feeder programs
9Marketing/Marketing Management, General72%$23,47062%
13East Central University
Ada, OK Public · 1 feeder programs
8Marketing/Marketing Management, General34%58%
14Northeastern Oklahoma A&M College
Miami, OK Public · 1 feeder programs
8Marketing/Marketing Management, General26%
15Mid - America Christian University
Oklahoma City, OK Private not-for-profit · 1 feeder programs
5Digital Marketing44%$17,08892%
16Oklahoma Wesleyan University
Bartlesville, OK Private not-for-profit · 2 feeder programs
5Marketing, Other35%$26,67166%
17Rose State College
Midwest City, OK Public · 1 feeder programs
5Marketing/Marketing Management, General20%
18Southern Nazarene University
Bethany, OK Private not-for-profit · 1 feeder programs
4Marketing/Marketing Management, General51%$19,619

All 18 schools in Oklahoma

Every school in Oklahoma with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Oklahoma that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
Oklahoma State University - Main CampusStillwaterPublic3922
University of Oklahoma - Norman CampusNormanPublic2682
University of Central OklahomaEdmondPublic512
Northeastern State UniversityTahlequahPublic371
Oral Roberts UniversityTulsaPrivate not-for-profit261
Southwestern Oklahoma State UniversityWeatherfordPublic221
Oklahoma Christian UniversityEdmondPrivate not-for-profit191
Tulsa Community CollegeTulsaPublic151
Southeastern Oklahoma State UniversityDurantPublic121
Oklahoma Baptist UniversityShawneePrivate not-for-profit111
Oklahoma City UniversityOklahoma CityPrivate not-for-profit101
University of TulsaTulsaPrivate not-for-profit91
East Central UniversityAdaPublic81
Northeastern Oklahoma A&M CollegeMiamiPublic81
Mid - America Christian UniversityOklahoma CityPrivate not-for-profit51

What marketing managers earn in Oklahoma

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Oklahoma
$126,920
Mean annual
$136,560
Jobs in state
1,420
What the range looks like
10th pct$69,990Median$126,92090th pct$210,760
Versus the national median
-23.9%

U.S. median $166,790. Oklahoma pays below the national figure.

Job concentration
0.33×

1.00× means the state has its expected share of these jobs.

Metro areas in Oklahoma

Oklahoma City, OK
$130,510median
660 jobs
Tulsa, OK
$131,120median
480 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+6.6%
Faster than average
Openings per year
34,300
new jobs plus replacements
Employment change
26,700
407,000 → 433,700
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Marketing Managers page.

How to become a Marketing Manager

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
5 years or more

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active LearningActive ListeningCritical ThinkingSpeakingReading ComprehensionMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Oklahoma

Every major mapped to this job

The official federal mapping behind the rankings above.

All 9 majors mapped to Marketing Managers9 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 19.0203Consumer Merchandising/Retailing Management
  • 19.0905Apparel and Textile Marketing Management
  • 51.2011Pharmaceutical Marketing and Management
  • 52.1401Marketing/Marketing Management, General
  • 52.1402Marketing Research
  • 52.1403International Marketing
  • 52.1404Digital Marketing
  • 52.1499Marketing, Other
  • 52.1910Hospitality and Recreation Marketing Operations

Common questions

Answers for people weighing marketing managers programs in Oklahoma.

What degree do you need to become a Marketing Manager?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 878 degrees in Oklahoma in 2024-25, 96.8% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Marketing Manager?+

The NCES CIP-to-SOC crosswalk maps 6 programs to this occupation. The largest are Marketing, Apparel and Textiles, Family and Consumer Sciences/Human Sciences Business Services, Specialized Sales. Together they graduate about 907 people a year in Oklahoma.

How much do marketing managers earn in Oklahoma?+

The median is $126,920 a year (BLS OEWS May 2025). That is 23.9% below the U.S. median of $166,790. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for marketing managers growing?+

BLS projects a +6.6% change in employment between 2024 and 2034, faster than average, with roughly 34,300 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Oklahoma?+

18 institutions in Oklahoma reported graduates from at least one of the 6 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do marketing managers work under?+

Employers advertise this work under many names. O*NET records Brand Manager, Marketing Manager, Marketing Director, Business Development Manager among the most commonly reported, all mapping to SOC 11-2021.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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