Minnesota·Management Occupations·SOC 11-2021

Best Marketing Manager programs in Minnesota, ranked by enrollment

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.

31 schools in Minnesota run programs that feed this job, graduating 959 people a year. The job pays a median of $173,300 in Minnesota across about 8,500 jobs (BLS OEWS May 2025).

Also calledBrand ManagerMarketing ManagerMarketing DirectorBusiness Development ManagerChannel ManagerPricing ManagerProduct ManagerCategory Manager
Graduates / yr
959
in Minnesota
Median pay · Minnesota
$173,300
BLS OEWS May 2025
Jobs in state
8,500
people employed
Schools
31
with a feeder program
Avg graduation rate
51%
across those schools
Median net price
$21,150
per year, IPEDS

Fields of study in Minnesota that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in Minnesota that lead to this job

Ranked by graduates per year in Minnesota (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Minnesota page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.1401In Minnesota
922
96.1%
29$44,670$24,250
2
CIP 19.0203In Minnesota
26
2.7%
1$40,949$23,344
3
CIP 52.1404In Minnesota
6
0.6%
1$44,670$24,250
4
CIP 52.1403In Minnesota
5
0.5%
1$44,670$24,250

Top 25 schools in Minnesota

Ranked by graduates per year into this job. Graduate earnings are reported for 18 of the 31 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Minnesota - Twin Cities
Minneapolis, MN Public · 1 feeder programs
206Marketing/Marketing Management, General$59,60985%80%
2Minnesota State University - Mankato
Mankato, MN Public · 1 feeder programs
127Marketing/Marketing Management, General$44,78054%88%
3University of St Thomas
Saint Paul, MN Private not-for-profit · 1 feeder programs
121Marketing/Marketing Management, General$50,56376%$28,88885%
4University of Minnesota - Duluth
Duluth, MN Public · 1 feeder programs
75Marketing/Marketing Management, General$53,80065%89%
5Saint Cloud State University
Saint Cloud, MN Public · 1 feeder programs
53Marketing/Marketing Management, General$47,45340%95%
6Metropolitan State University
Saint Paul, MN Public · 1 feeder programs
34Marketing/Marketing Management, General$49,43944%99%
7Augsburg University
Minneapolis, MN Private not-for-profit · 1 feeder programs
32Marketing/Marketing Management, General$47,56352%$23,58582%
8Rasmussen University - Minnesota
St. Cloud, MN Private for-profit · 1 feeder programs
32Marketing/Marketing Management, General$44,29353%$19,944
9University of Minnesota - Crookston
Crookston, MN Public · 1 feeder programs
28Marketing/Marketing Management, General$44,55550%88%
10Alexandria Technical & Community College
Alexandria, MN Public · 1 feeder programs
26Consumer Merchandising/Retailing Management$58,73360%
11Century College
White Bear Lake, MN Public · 1 feeder programs
21Marketing/Marketing Management, General31%
12North Central University
Minneapolis, MN Private not-for-profit · 1 feeder programs
21Marketing/Marketing Management, General$49,71566%$23,45299%
13Winona State University
Winona, MN Public · 1 feeder programs
20Marketing/Marketing Management, General$49,34057%75%
14Concordia University - Saint Paul
Saint Paul, MN Private not-for-profit · 1 feeder programs
19Marketing/Marketing Management, General$48,00746%$17,32879%
15Hamline University
Saint Paul, MN Private not-for-profit · 1 feeder programs
17Marketing/Marketing Management, General60%$20,98188%
16University of Northwestern - St Paul
Saint Paul, MN Private not-for-profit · 1 feeder programs
16Marketing/Marketing Management, General$51,01368%$23,11493%
17Normandale Community College
Bloomington, MN Public · 1 feeder programs
15Marketing/Marketing Management, General27%
18Southwest Minnesota State University
Marshall, MN Public · 1 feeder programs
13Marketing/Marketing Management, General$48,93945%62%
19St Cloud Technical and Community College
Saint Cloud, MN Public · 1 feeder programs
13Marketing/Marketing Management, General45%
20Capella University
Minneapolis, MN Private for-profit · 1 feeder programs
11Marketing/Marketing Management, General$55,49520%$19,369
21Saint Paul College
Saint Paul, MN Public · 2 feeder programs
11Marketing/Marketing Management, General40%
22Dakota County Technical College
Rosemount, MN Public · 1 feeder programs
7Marketing/Marketing Management, General58%
23Riverland Community College
Austin, MN Public · 1 feeder programs
7Marketing/Marketing Management, General52%
24Anoka - Ramsey Community College
Coon Rapids, MN Public · 1 feeder programs
6Digital Marketing30%
25South Central College
North Mankato, MN Public · 1 feeder programs
6Marketing/Marketing Management, General39%

All 31 schools in Minnesota

Every school in Minnesota with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Minnesota that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of Minnesota - Twin CitiesMinneapolisPublic2061
Minnesota State University - MankatoMankatoPublic1271
University of St ThomasSaint PaulPrivate not-for-profit1211
University of Minnesota - DuluthDuluthPublic751
Saint Cloud State UniversitySaint CloudPublic531
Metropolitan State UniversitySaint PaulPublic341
Augsburg UniversityMinneapolisPrivate not-for-profit321
Rasmussen University - MinnesotaSt. CloudPrivate for-profit321
University of Minnesota - CrookstonCrookstonPublic281
Alexandria Technical & Community CollegeAlexandriaPublic261
Century CollegeWhite Bear LakePublic211
North Central UniversityMinneapolisPrivate not-for-profit211
Winona State UniversityWinonaPublic201
Concordia University - Saint PaulSaint PaulPrivate not-for-profit191
Hamline UniversitySaint PaulPrivate not-for-profit171

What marketing managers earn in Minnesota

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Minnesota
$173,300
Mean annual
$191,820
Jobs in state
8,500
What the range looks like
10th pct$103,160Median$173,30090th pct$303,350
Versus the national median
+3.9%

U.S. median $166,790. Minnesota pays above the national figure.

Job concentration
1.13×

1.00× means the state has its expected share of these jobs.

Metro areas in Minnesota

Minneapolis-St. Paul-Bloomington, MN-WI
$173,040median
6,480 jobs
Rochester, MN
$175,280median
120 jobs
Mankato, MN
$155,360median
70 jobs
St. Cloud, MN
$134,650median
200 jobs
Duluth, MN-WI
$142,080median
100 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+6.6%
Faster than average
Openings per year
34,300
new jobs plus replacements
Employment change
26,700
407,000 → 433,700
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Marketing Managers page.

How to become a Marketing Manager

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
5 years or more

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active LearningActive ListeningCritical ThinkingSpeakingReading ComprehensionMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Minnesota

Every major mapped to this job

The official federal mapping behind the rankings above.

All 9 majors mapped to Marketing Managers9 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 19.0203Consumer Merchandising/Retailing Management
  • 19.0905Apparel and Textile Marketing Management
  • 51.2011Pharmaceutical Marketing and Management
  • 52.1401Marketing/Marketing Management, General
  • 52.1402Marketing Research
  • 52.1403International Marketing
  • 52.1404Digital Marketing
  • 52.1499Marketing, Other
  • 52.1910Hospitality and Recreation Marketing Operations

Common questions

Answers for people weighing marketing managers programs in Minnesota.

What degree do you need to become a Marketing Manager?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 922 degrees in Minnesota in 2024-25, 96.1% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Marketing Manager?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Family and Consumer Sciences/Human Sciences Business Services. Together they graduate about 959 people a year in Minnesota.

How much do marketing managers earn in Minnesota?+

The median is $173,300 a year (BLS OEWS May 2025). That is 3.9% above the U.S. median of $166,790. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for marketing managers growing?+

BLS projects a +6.6% change in employment between 2024 and 2034, faster than average, with roughly 34,300 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Minnesota?+

31 institutions in Minnesota reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do marketing managers work under?+

Employers advertise this work under many names. O*NET records Brand Manager, Marketing Manager, Marketing Director, Business Development Manager among the most commonly reported, all mapping to SOC 11-2021.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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