Best Marketing Manager programs in Connecticut, ranked by enrollment
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
12 schools in Connecticut run programs that feed this job, graduating 816 people a year. The job pays a median of $169,240 in Connecticut across about 5,800 jobs (BLS OEWS May 2025).
Fields of study in Connecticut that lead to this job
Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.
4 programs in Connecticut that lead to this job
Ranked by graduates per year in Connecticut (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Connecticut page.
| # | Program | Graduates / yr | Share of pipeline | Schools | Grad earnings (1 yr) | Median debt |
|---|---|---|---|---|---|---|
| 1 | Marketing/Marketing Management, Generalmain feeder CIP 52.1401In Connecticut → | 798 | 97.8% | 12 | $44,670 | $24,250 |
| 2 | Marketing, Othermain feeder CIP 52.1499In Connecticut → | 16 | 2.0% | 1 | $44,670 | $24,250 |
| 3 | Marketing Researchmain feeder CIP 52.1402In Connecticut → | 1 | 0.1% | 1 | $44,670 | $24,250 |
| 4 | International Marketingmain feeder CIP 52.1403In Connecticut → | 1 | 0.1% | 1 | $44,670 | $24,250 |
Top 12 schools in Connecticut
Ranked by graduates per year into this job. Graduate earnings are reported for 7 of the 12 schools in this state.
| # | School | Graduates / yr | Top feeder program | Grad earnings (1 yr) | Grad rate | Net price | Acceptance |
|---|---|---|---|---|---|---|---|
| 1 | Fairfield University Fairfield, CT Private not-for-profit · 3 feeder programs | 138 | Marketing/Marketing Management, General | $53,891 | 84% | $36,845 | 33% |
| 2 | Connecticut State Community College New Britain, CT Public · 1 feeder programs | 114 | Marketing/Marketing Management, General | — | 24% | — | — |
| 3 | University of Connecticut Storrs, CT Public · 1 feeder programs | 113 | Marketing/Marketing Management, General | $54,809 | 83% | — | 52% |
| 4 | Sacred Heart University Fairfield, CT Private not-for-profit · 1 feeder programs | 105 | Marketing/Marketing Management, General | $40,891 | 73% | $42,705 | 65% |
| 5 | Quinnipiac University Hamden, CT Private not-for-profit · 1 feeder programs | 80 | Marketing/Marketing Management, General | $52,059 | 76% | $36,137 | 72% |
| 6 | Southern Connecticut State University New Haven, CT Public · 1 feeder programs | 64 | Marketing/Marketing Management, General | — | 50% | — | 91% |
| 7 | Post University Waterbury, CT Private for-profit · 1 feeder programs | 61 | Marketing/Marketing Management, General | $54,931 | 25% | $14,659 | — |
| 8 | Central Connecticut State University New Britain, CT Public · 1 feeder programs | 55 | Marketing/Marketing Management, General | $39,477 | 48% | — | 73% |
| 9 | University of Hartford West Hartford, CT Private not-for-profit · 1 feeder programs | 36 | Marketing/Marketing Management, General | — | 54% | $28,311 | 96% |
| 10 | Western Connecticut State University Danbury, CT Public · 1 feeder programs | 29 | Marketing/Marketing Management, General | $45,967 | 52% | — | 87% |
| 11 | University of New Haven West Haven, CT Private not-for-profit · 2 feeder programs | 20 | Marketing/Marketing Management, General | — | 63% | $32,614 | 60% |
| 12 | University of Bridgeport Bridgeport, CT Private not-for-profit · 1 feeder programs | 1 | Marketing/Marketing Management, General | — | 41% | $25,149 | 83% |
All 12 schools in Connecticut
Every school in Connecticut with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.
| School | City | Control | Graduates / yr | Feeder programs |
|---|---|---|---|---|
| Fairfield University | Fairfield | Private not-for-profit | 138 | 3 |
| Connecticut State Community College | New Britain | Public | 114 | 1 |
| University of Connecticut | Storrs | Public | 113 | 1 |
| Sacred Heart University | Fairfield | Private not-for-profit | 105 | 1 |
| Quinnipiac University | Hamden | Private not-for-profit | 80 | 1 |
| Southern Connecticut State University | New Haven | Public | 64 | 1 |
| Post University | Waterbury | Private for-profit | 61 | 1 |
| Central Connecticut State University | New Britain | Public | 55 | 1 |
| University of Hartford | West Hartford | Private not-for-profit | 36 | 1 |
| Western Connecticut State University | Danbury | Public | 29 | 1 |
| University of New Haven | West Haven | Private not-for-profit | 20 | 2 |
| University of Bridgeport | Bridgeport | Private not-for-profit | 1 | 1 |
What marketing managers earn in Connecticut
What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.
U.S. median $166,790. Connecticut pays above the national figure.
Concentrated here: Connecticut employs more of this job per worker than the U.S. average.
Metro areas in Connecticut
Job outlook
Bureau of Labor Statistics Employment Projections, 2024 to 2034.
Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.
How to get in
The full skills, tools, and day-to-day breakdown lives on the national Marketing Managers page.
How to become a Marketing Manager
Job zone 4 of 5 · SVP 7.0 to < 8.0- Typical entry education
- Bachelor's degree
- Work experience needed
- 5 years or more
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Top skills
The same job in other states
Where else this occupation employs the most people, and what it pays there.
Related careers in Connecticut
Every major mapped to this job
The official federal mapping behind the rankings above.
All 9 majors mapped to Marketing Managers9 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
- 19.0203Consumer Merchandising/Retailing Management
- 19.0905Apparel and Textile Marketing Management
- 51.2011Pharmaceutical Marketing and Management
- 52.1401Marketing/Marketing Management, General
- 52.1402Marketing Research
- 52.1403International Marketing
- 52.1404Digital Marketing
- 52.1499Marketing, Other
- 52.1910Hospitality and Recreation Marketing Operations
Common questions
Answers for people weighing marketing managers programs in Connecticut.
What degree do you need to become a Marketing Manager?+
Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 798 degrees in Connecticut in 2024-25, 97.8% of everyone graduating from a program that feeds this career.
Which college majors lead to becoming a Marketing Manager?+
The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing. Together they graduate about 816 people a year in Connecticut.
How much do marketing managers earn in Connecticut?+
The median is $169,240 a year (BLS OEWS May 2025). That is 1.5% above the U.S. median of $166,790. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.
Is demand for marketing managers growing?+
BLS projects a +6.6% change in employment between 2024 and 2034, faster than average, with roughly 34,300 openings a year nationally once retirements and job changes are counted.
How many schools offer programs for this career in Connecticut?+
12 institutions in Connecticut reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.
What other job titles do marketing managers work under?+
Employers advertise this work under many names. O*NET records Brand Manager, Marketing Manager, Marketing Director, Business Development Manager among the most commonly reported, all mapping to SOC 11-2021.
About the data on this page
Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).
BLS Occupational Employment & Wage Statistics
May 2025Wages, employment counts, location quotients and metro breakdowns.
BLS Employment Projections
2024–34Projected growth, annual openings and typical entry-level education.
IPEDS Completions
2024-25 (provisional)Graduates per year by program and institution — the ranking metric.
College Scorecard, Field of Study
2020-21 cohortsMedian graduate earnings one year after completion, and median debt.
Census Post-Secondary Employment Outcomes
latest availableGraduate earnings 1/5/10 years out, where the state participates.
NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk
CIP 2020 / SOC 2018Which college programs officially lead to this occupation.
O*NET Database 30.3
30.3Tasks, skills, knowledge, tools, job zone and alternate job titles.
Official source →CC BY 4.0, U.S. Department of Labor / ETA
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